Mk 346

---
name: mk-346
description: "Official Brand Link Comparison. Use when work requires cross-platform connections and incorrect links; process the specified inputs using this method and verify the deliverable"
---

# MK-346 | Official Brand Link Comparison

For ordinary chat, upload `packs/mk-346.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Cross-platform connections and incorrect links**

Brand mentions, citations, and correct descriptions are different outcomes and cannot substitute for one another

## Required inputs

Provide: brand information, the official website, off-site mentions, media coverage, and search results

## Method steps

1. Check whether official channels link to the correct website / brand page, rather than incorrect, outdated, or unrelated pages
2. Links among About pages, social accounts, Google Business Profile, LinkedIn, YouTube, and other channels should confirm the same brand identity
3. An existing link does not establish content accuracy; verify names and descriptions too

## Calculation and interpretation

Use official original information as the basis for brand facts; creating materials or requesting corrections does not mean a citation has been obtained

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Comparison item | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Subject / version A | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Subject / version B | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Definition / basis | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Comparability | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Difference | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Source | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Limitations | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Validation cases

**MK-346-C05｜Comparison periods differ in length or definition**

Expected: Do not directly compare totals; first list what is not comparable and what can safely be compared

## Method sources

Original file: SEO105_Off-page_GEO

Source locator: brand

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1R3Q7M_pdyW1GbjDczTKK5ryfs5LrxGlNR5rjHpDjJUI/edit

English translation of source excerpt retained in the master sheet:

> Help AI understand your brand on the public web