Mk 345

---
name: mk-345
description: "Brand Category and Service Check. Use when work requires problems caused by descriptions in the wrong category; process the specified inputs using this method and verify the deliverable"
---

# MK-345 | Brand Category and Service Check

For ordinary chat, upload `packs/mk-345.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Problems caused by descriptions in the wrong category**

Brand mentions, citations, and correct descriptions are different outcomes and cannot substitute for one another

## Required inputs

Provide: brand information, the official website, off-site mentions, media coverage, and search results

## Method steps

1. Verify how each official / external presence describes the brand's service category, core products / services, and audience
2. Flag positioning conflicts when some platforms say premium and others say budget, or when a strategy service is described as a tool
3. Use the actual business approved by the brand; do not expand into nonexistent categories for SEO / GEO

## Calculation and interpretation

Use official original information as the basis for brand facts; creating materials or requesting corrections does not mean a citation has been obtained

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Source page | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Brand factual baseline | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Actual description | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Difference type | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Degree of control | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Recommended work | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Required materials | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Status | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: SEO105_Off-page_GEO

Source locator: brand

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1R3Q7M_pdyW1GbjDczTKK5ryfs5LrxGlNR5rjHpDjJUI/edit

English translation of source excerpt retained in the master sheet:

> Help AI understand your brand on the public web