Mk 343

---
name: mk-343
description: "One-Sentence and Three-Sentence Brand Introductions. Use when work requires standard introductions for external citation; process the specified inputs using this method and verify the deliverable"
---

# MK-343 | One-Sentence and Three-Sentence Brand Introductions

For ordinary chat, upload `packs/mk-343.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Standard introductions for external citation**

Brand mentions, citations, and correct descriptions are different outcomes and cannot substitute for one another

## Required inputs

Provide: brand information, the official website, off-site mentions, media coverage, and search results

## Method steps

1. Write a one-sentence version first, then a three-sentence version; both must answer who the brand is, what it does, whom it serves, and its differentiation / connection to the topic
2. Use the three-sentence version for platforms / media needing more context; its positioning must not conflict with the one-sentence version
3. AI may help rewrite, but a person must verify the brand name, target audience, product category, tone, and differentiators

## Calculation and interpretation

Use official original information as the basis for brand facts; creating materials or requesting corrections does not mean a citation has been obtained

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Source page | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Brand factual baseline | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Actual description | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Difference type | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Degree of control | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Recommended work | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Required materials | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Status | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: SEO105_Off-page_GEO

Source locator: brand

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1R3Q7M_pdyW1GbjDczTKK5ryfs5LrxGlNR5rjHpDjJUI/edit

English translation of source excerpt retained in the master sheet:

> Help AI understand your brand on the public web