Mk 342

---
name: mk-342
description: "Standard Brand Name Organization. Use when work requires a primary name, aliases, and wording that avoids confusion; process the specified inputs using this method and verify the deliverable"
---

# MK-342 | Standard Brand Name Organization

For ordinary chat, upload `packs/mk-342.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A primary name, aliases, and wording that avoids confusion**

Brand mentions, citations, and correct descriptions are different outcomes and cannot substitute for one another

## Required inputs

Provide: brand information, the official website, off-site mentions, media coverage, and search results

## Method steps

1. Inventory the brand names used on the official website, Google Business Profile, FB, IG, LinkedIn, YouTube, and other official channels
2. Find inconsistent names, confusing abbreviations, and incorrect destinations; establish one standard name
3. Standardization means making official channels consistently identify the same brand, rather than opening more accounts

## Calculation and interpretation

Use official original information as the basis for brand facts; creating materials or requesting corrections does not mean a citation has been obtained

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Source page | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Brand factual baseline | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Actual description | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Difference type | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Degree of control | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Recommended work | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Required materials | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Status | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: SEO105_Off-page_GEO

Source locator: brand

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1R3Q7M_pdyW1GbjDczTKK5ryfs5LrxGlNR5rjHpDjJUI/edit

English translation of source excerpt retained in the master sheet:

> Help AI understand your brand on the public web