Mk 309

---
name: mk-309
description: "Website Audience Inventory. Use when you need the audiences and tasks served by each page type; apply this method to the specified inputs and verify the deliverable"
---

# MK-309｜Website Audience Inventory

For a regular chat, upload `packs/mk-309.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **The audiences and tasks served by each page type**

Permission in robots or the existence of a sitemap does not guarantee indexing; do not combine site technical status and content quality into a single conclusion

## Required Inputs

Pages/page types in scope, product/service capabilities, original customer questions/context and existing audience/intent evidence

## Method Steps

1. State the customer question for each page/page type, preserving original context/source
2. Describe the audience role/hypothesis, difficulty, search reason and distance from action; identify whether the page should explain, compare or support action
3. Map page type × audience × job; prioritize conflicting jobs or propose separate pages, retaining unknown needs for validation

## Calculation and Interpretation

Actually crawl/read content and site structure; check current rules and markup, without promising rankings or citations

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Page or page type | Use the supplied source, calculation, or explicit unknown |
| 2 | Audience role/hypothesis | Use the supplied source, calculation, or explicit unknown |
| 3 | Context/difficulty | Use the supplied source, calculation, or explicit unknown |
| 4 | Search reason | Use the supplied source, calculation, or explicit unknown |
| 5 | Distance from action | Use the supplied source, calculation, or explicit unknown |
| 6 | Primary page job | Use the supplied source, calculation, or explicit unknown |
| 7 | Original evidence | Use the supplied source, calculation, or explicit unknown |
| 8 | Conflicts/validation | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-309-A1 | Some users want explanation while others compare products**

Expected: Map explanation and comparison page jobs separately with sources rather than force one sales page

## Method Sources

Original file: SEO 102-全站意圖佈局：從搜尋意圖到關鍵節點頁策略

Source location: Pages

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1-Axcm6vxQIgjymV4Jv0X8x0mO_SGp3_0gVAZ1KI_ILk/edit

English translation of source excerpt retained in the master table:

> Different pages address different search needs