Mk 292

---
name: mk-292
description: "Video and Placement Performance Breakdown. Use when you need items to investigate around weak viewer retention and reaching the wrong audience; apply this method to the specified inputs and verify the deliverable"
---

# MK-292｜Video and Placement Performance Breakdown

For a regular chat, upload `packs/mk-292.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Items to investigate around weak viewer retention and reaching the wrong audience**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Video×placement/format detail, audiences, periods, delivery opportunity, viewing/actions, video content and goal

## Method Steps

1. Split video×placement data, labeling audience/window differences and cells without delivery
2. Compare videos within audience/format and audiences within video/format; identify missing cross-cells that prevent isolation
3. List retention, context-fit and audience-fit hypotheses, each with evidence and a discriminating next test

## Calculation and Interpretation

Aggregate results locate questions, not proven causes

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Video×placement | Use the supplied source, calculation, or explicit unknown |
| 2 | Audience/window | Use the supplied source, calculation, or explicit unknown |
| 3 | Delivery opportunity | Use the supplied source, calculation, or explicit unknown |
| 4 | Comparable outcome | Use the supplied source, calculation, or explicit unknown |
| 5 | Confounds | Use the supplied source, calculation, or explicit unknown |
| 6 | Hypothesis | Use the supplied source, calculation, or explicit unknown |
| 7 | Next comparison/criteria | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-292-A1 | Video A only in placement A, B only in B**

Expected: Do not isolate creative performance

**MK-292-A2 | Same video, different audiences, other conditions comparable**

Expected: Report audience differences while retaining allocation bias

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice