Mk 291

---
name: mk-291
description: "Video View Quality Diagnosis. Use when you need a comparison of view rate, cost, and the media task; apply this method to the specified inputs and verify the deliverable"
---

# MK-291｜Video View Quality Diagnosis

For a regular chat, upload `packs/mk-291.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **A comparison of view rate, cost, and the media task**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Videos, formats, audiences, impressions, platform-defined views, cost and media goal for comparable periods, with field definitions

## Method Steps

1. Separate formats/definitions, retaining distinctions among TrueView views, public views and other plays
2. Check denominators and calculate applicable view rate, CPV and CPM; retain inapplicable fields
3. Compare with the media task and comparable baseline, reporting observations/confounds rather than sales causality

## Calculation and Interpretation

Where applicable, view rate = consistently defined views / impressions; CPV = cost / views; CPM = cost / impressions × 1000, with no zero-denominator calculation. Bumper/non-skippable formats have no TrueView views; do not substitute other view counts

Source: [Google: Video formats and view definitions](https://support.google.com/google-ads/answer/2375464?hl=en)

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Video/format | Use the supplied source, calculation, or explicit unknown |
| 2 | Period/audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Original metric definition | Use the supplied source, calculation, or explicit unknown |
| 4 | Values/denominators | Use the supplied source, calculation, or explicit unknown |
| 5 | Calculation/result | Use the supplied source, calculation, or explicit unknown |
| 6 | Media-task comparison | Use the supplied source, calculation, or explicit unknown |
| 7 | Confounds/open issues | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-291-A1 | Bumper has impressions/cost only**

Expected: CPM available; TrueView view rate inapplicable

**MK-291-A2 | Cost 100, 50 comparable views**

Expected: CPV two, interpreted against the task

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice