Mk 290

---
name: mk-290
description: "YouTube Media Plan. Use when you need timing, formats, audiences, and measurement; apply this method to the specified inputs and verify the deliverable"
---

# MK-290｜YouTube Media Plan

For a regular chat, upload `packs/mk-290.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Timing, formats, audiences, and measurement**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Media goal, period, audiences, videos/formats, destination, budget and measurement sources

## Method Steps

1. Map audiences, formats and videos to jobs and primary outcomes
2. Schedule dates/asset dependencies and reconcile budget, frequency hypotheses and measurement
3. Deliver the draft and open decisions; without budget, complete the structure while leaving amounts open

## Calculation and Interpretation

Allocations plus reserve must match the project total; observe formats using their own metric definitions

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Period | Use the supplied source, calculation, or explicit unknown |
| 2 | Audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Format/video | Use the supplied source, calculation, or explicit unknown |
| 4 | Task/metric | Use the supplied source, calculation, or explicit unknown |
| 5 | Destination | Use the supplied source, calculation, or explicit unknown |
| 6 | Budget/frequency hypothesis | Use the supplied source, calculation, or explicit unknown |
| 7 | Measurement source | Use the supplied source, calculation, or explicit unknown |
| 8 | Dependencies/open decisions | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-290-A1 | Asset ready after launch**

Expected: Revise schedule or flag dependency

**MK-290-A2 | Budget unknown**

Expected: Leave amounts open and deliver the structure

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice