Mk 289

---
name: mk-289
description: "YouTube Frequency Planning. Use when you need frequency hypotheses within the budget and goals; apply this method to the specified inputs and verify the deliverable"
---

# MK-289｜YouTube Frequency Planning

For a regular chat, upload `packs/mk-289.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Frequency hypotheses within the budget and goals**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Media task, audience/window, budget, reach/impressions or CPM estimate, existing frequency and response

## Method Steps

1. Fix window/audience and distinguish actual frequency, forecast frequency and platform settings
2. Compute average frequency from comparable impressions/unique reach; with budget/CPM, first estimate impressions, then use supported reach estimates
3. Identify limited reach, repetition and fatigue signals with project-specific adjustment conditions; no universal optimum without evidence

## Calculation and Interpretation

Average frequency = impressions / unique reach in the same window; estimated impressions = budget / CPM × 1000. No calculation with zero reach/CPM; an average is not every person’s exposure count

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Task/window | Use the supplied source, calculation, or explicit unknown |
| 2 | Budget/assumptions | Use the supplied source, calculation, or explicit unknown |
| 3 | Impression/unique-reach sources | Use the supplied source, calculation, or explicit unknown |
| 4 | Actual/forecast frequency | Use the supplied source, calculation, or explicit unknown |
| 5 | Signals | Use the supplied source, calculation, or explicit unknown |
| 6 | Adjustment conditions | Use the supplied source, calculation, or explicit unknown |
| 7 | Unknowns | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-289-A1 | 1,000 impressions, 250 unique reach**

Expected: Average four, not four for everyone

**MK-289-A2 | Budget only**

Expected: Reach/frequency remain unknown

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice