Mk 283

---
name: mk-283
description: "Video Call-to-Action Check. Use when you need alignment between viewer readiness and the CTA; apply this method to the specified inputs and verify the deliverable"
---

# MK-283｜Video Call-to-Action Check

For a regular chat, upload `packs/mk-283.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Alignment between viewer readiness and the CTA**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Readable video or timecoded transcript, media task, viewer context, brand/product facts; destination for CTA checks

## Method Steps

1. Record CTA timing, wording, action and destination
2. Check whether preceding information supports that action and whether the destination fulfills the promise
3. Write a CTA/placement suited to readiness, adding necessary information and preserving real eligibility/offer conditions

## Calculation and Interpretation

Assess only observed text, images and sound; revisions are hypotheses, not demonstrated performance improvements

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Timecode/original CTA | Use the supplied source, calculation, or explicit unknown |
| 2 | What viewers know | Use the supplied source, calculation, or explicit unknown |
| 3 | Readiness evidence | Use the supplied source, calculation, or explicit unknown |
| 4 | Destination/promise | Use the supplied source, calculation, or explicit unknown |
| 5 | Gap | Use the supplied source, calculation, or explicit unknown |
| 6 | Revised CTA/placement | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-283-A1 | Only a transcript**

Expected: Assess lines/order; images/audio are unavailable

**MK-283-A2 | The supplied excerpt lacks the CTA**

Expected: Identify the gap and draft a correction without invented timecodes

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice