Mk 281

---
name: mk-281
description: "Video Brand Appearance Timing Check. Use when you need the sequence of brand, problem, and evidence; apply this method to the specified inputs and verify the deliverable"
---

# MK-281｜Video Brand Appearance Timing Check

For a regular chat, upload `packs/mk-281.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **The sequence of brand, problem, and evidence**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Readable video or timecoded transcript, media task, viewer context, brand/product facts; destination for CTA checks

## Method Steps

1. Mark first/subsequent brand, problem, promise and evidence appearances
2. Check whether viewers can connect proof to the brand for the intended task; distinguish absence, illegibility and overload
3. Propose placement and actual line/visual changes, preserving evidence conditions without a universal second for branding

## Calculation and Interpretation

Assess only observed text, images and sound; revisions are hypotheses, not demonstrated performance improvements

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Element | Use the supplied source, calculation, or explicit unknown |
| 2 | Timecode/actual content | Use the supplied source, calculation, or explicit unknown |
| 3 | Role relationship | Use the supplied source, calculation, or explicit unknown |
| 4 | Recognition/attribution gap | Use the supplied source, calculation, or explicit unknown |
| 5 | Revised position/content | Use the supplied source, calculation, or explicit unknown |
| 6 | Evidence conditions | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-281-A1 | Only a transcript**

Expected: Assess lines/order; images/audio are unavailable

**MK-281-A2 | The supplied excerpt lacks the brand and evidence timing**

Expected: Identify the gap and draft a correction without invented timecodes

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice