Mk 280

---
name: mk-280
description: "Video Opening Hook Diagnosis. Use when you need unclear or irrelevant sections at the beginning; apply this method to the specified inputs and verify the deliverable"
---

# MK-280｜Video Opening Hook Diagnosis

For a regular chat, upload `packs/mk-280.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Unclear or irrelevant sections at the beginning**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Readable video or timecoded transcript, media task, viewer context, brand/product facts; destination for CTA checks

## Method Steps

1. Record visible/audible opening content by timecode and when its relevance becomes clear
2. Check specificity of the problem, benefit or trigger, unnecessary preamble and missing context
3. Write an alternative opening and visual/audio brief tied to observations

## Calculation and Interpretation

Assess only observed text, images and sound; revisions are hypotheses, not demonstrated performance improvements

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Opening timecode | Use the supplied source, calculation, or explicit unknown |
| 2 | Original image/line | Use the supplied source, calculation, or explicit unknown |
| 3 | Context/benefit recognition | Use the supplied source, calculation, or explicit unknown |
| 4 | Issue evidence | Use the supplied source, calculation, or explicit unknown |
| 5 | Alternative opening | Use the supplied source, calculation, or explicit unknown |
| 6 | Effect to test | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-280-A1 | Only a transcript**

Expected: Assess lines/order; images/audio are unavailable

**MK-280-A2 | The supplied excerpt lacks the opening hook**

Expected: Identify the gap and draft a correction without invented timecodes

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice