Mk 279

---
name: mk-279
description: "Video Media Task Definition. Use when you need tasks for reach, views, engagement, and conversions; apply this method to the specified inputs and verify the deliverable"
---

# MK-279｜Video Media Task Definition

For a regular chat, upload `packs/mk-279.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Tasks for reach, views, engagement, and conversions**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Without evidence of reading the video or audio, provide recommendations only for the available text; do not invent video content

## Required Inputs

Business goal, viewer state, intended action, existing video/production resources and measurable outcomes

## Method Steps

1. Define this video’s role in reach, comprehension, engagement or action
2. Specify the primary outcome/source; views or clicks are primary only for corresponding tasks, while sales require sales data
3. State the message, proof and next action, plus questions this role cannot answer

## Calculation and Interpretation

Fix the primary task before reading results; supporting metrics must not redefine success after the fact

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Business goal | Use the supplied source, calculation, or explicit unknown |
| 2 | Video role | Use the supplied source, calculation, or explicit unknown |
| 3 | Viewer state | Use the supplied source, calculation, or explicit unknown |
| 4 | Primary outcome/source | Use the supplied source, calculation, or explicit unknown |
| 5 | Supporting metrics | Use the supplied source, calculation, or explicit unknown |
| 6 | Message/next action | Use the supplied source, calculation, or explicit unknown |
| 7 | Unknowns | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-279-A1 | Inquiry goal, only views available**

Expected: Inquiries remain unmeasured

**MK-279-A2 | No video yet, task definition requested**

Expected: Deliver role and production direction

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: YouTube

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: YouTube
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice