Mk 275

---
name: mk-275
description: "Demand Gen Campaign Planning. Use when you need groups, audiences, creative, goals, and budget; apply this method to the specified inputs and verify the deliverable"
---

# MK-275｜Demand Gen Campaign Planning

For a regular chat, upload `packs/mk-275.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Groups, audiences, creative, goals, and budget**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Views or clicks do not automatically stand in for sales; do not directly rank channels measured on different bases

## Required Inputs

Goal, audience/creative candidates, pages, total budget/deadline, production and fulfillment capacity

## Method Steps

1. Draft campaigns/groups around the business question, mapping audience, creative, destination and outcome
2. Schedule asset readiness, measurement and review dependencies
3. Reconcile group budgets/reserve/capacity and specify decision points and adjustment evidence

## Calculation and Interpretation

Group allocations plus reserve must fit the total; a draft is not a created campaign

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Campaign/group | Use the supplied source, calculation, or explicit unknown |
| 2 | Job/audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Creative/page | Use the supplied source, calculation, or explicit unknown |
| 4 | Primary outcome | Use the supplied source, calculation, or explicit unknown |
| 5 | Dates/dependencies | Use the supplied source, calculation, or explicit unknown |
| 6 | Allocation/reserve | Use the supplied source, calculation, or explicit unknown |
| 7 | Open decisions | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-275-A1 | Total 100 with allocations 80 and 30**

Expected: Flag 10 overspend and revise

**MK-275-A2 | Asset unfinished**

Expected: Schedule the dependency

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: Demand Gen

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: Demand Gen
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice