Mk 273

---
name: mk-273
description: "Match Demand Gen Creative to Channels. Use when you need creative requirements for different viewing contexts; apply this method to the specified inputs and verify the deliverable"
---

# MK-273｜Match Demand Gen Creative to Channels

For a regular chat, upload `packs/mk-273.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Creative requirements for different viewing contexts**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Views or clicks do not automatically stand in for sales; do not directly rank channels measured on different bases

## Required Inputs

Planned channels/viewing contexts, readable assets or dimensions, main message, CTA and destination

## Method Steps

1. Describe orientation, sound, first-screen and readability needs per context and inspect available assets
2. Map assets and locate cropping, caption, overlay, pacing or message gaps
3. Deliver a specific production brief and preview checks for each gap, verifying current official format specifications during production

## Calculation and Interpretation

With only a transcript, inspect wording/order and leave image, cropping and sound unobserved

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Channel/context | Use the supplied source, calculation, or explicit unknown |
| 2 | Existing asset | Use the supplied source, calculation, or explicit unknown |
| 3 | Observed evidence | Use the supplied source, calculation, or explicit unknown |
| 4 | Fit/gaps | Use the supplied source, calculation, or explicit unknown |
| 5 | Production requirement | Use the supplied source, calculation, or explicit unknown |
| 6 | Specification source/date | Use the supplied source, calculation, or explicit unknown |
| 7 | Preview result | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-273-A1 | Only horizontal video for a vertical context**

Expected: Specify reframing/caption needs, not a completed crop

**MK-273-A2 | Only a transcript**

Expected: Do not describe unseen visuals

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: Demand Gen

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: Demand Gen
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice