Mk 272

---
name: mk-272
description: "Demand Gen Creative Test Matrix. Use when you need comparable combinations of audiences and creative angles; apply this method to the specified inputs and verify the deliverable"
---

# MK-272｜Demand Gen Creative Test Matrix

For a regular chat, upload `packs/mk-272.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Comparable combinations of audiences and creative angles**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Views or clicks do not automatically stand in for sales; do not directly rank channels measured on different bases

## Required Inputs

Audiences/creatives to compare, primary outcome, period, channel, landing page and test resources

## Method Steps

1. Choose whether this round tests audience or creative and state the comparison
2. Build audience×creative cells, holding other relevant conditions constant for the chosen comparison
3. Record delivery opportunity, result source and mature window for each cell; flag confounded/noncomparable cells

## Calculation and Interpretation

Unequal platform delivery is not a randomized test; insufficient comparable opportunity leaves the result unconfirmed

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Cell ID | Use the supplied source, calculation, or explicit unknown |
| 2 | Audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Creative/angle | Use the supplied source, calculation, or explicit unknown |
| 4 | Held conditions | Use the supplied source, calculation, or explicit unknown |
| 5 | Changed variable | Use the supplied source, calculation, or explicit unknown |
| 6 | Window/opportunity | Use the supplied source, calculation, or explicit unknown |
| 7 | Outcome/criteria | Use the supplied source, calculation, or explicit unknown |
| 8 | Confounds/next step | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-272-A1 | Audience A gets creative A and B gets B**

Expected: Cannot isolate audience versus creative

**MK-272-A2 | Two openings share audience/destination**

Expected: Define a creative comparison and other controls

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: Demand Gen

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: Demand Gen
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice