Mk 271

---
name: mk-271
description: "Cold and Warm Audience Test Roles. Use when you need arrangements for new-customer exploration and follow-up communication; apply this method to the specified inputs and verify the deliverable"
---

# MK-271｜Cold and Warm Audience Test Roles

For a regular chat, upload `packs/mk-271.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Arrangements for new-customer exploration and follow-up communication**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Views or clicks do not automatically stand in for sales; do not directly rank channels measured on different bases

## Required Inputs

Acquisition goal, existing engagement/purchase audience rules, windows, exclusions, messages and pages

## Method Steps

1. Separate prospecting from re-engagement using observed rules; warm does not mean ready to buy
2. Define each role’s job, message, destination and outcome; use known behavior to choose the next information
3. Check windows/overlap and specify handling; budgets follow resources and the question, not a fixed ratio

## Calculation and Interpretation

Retain differing baseline propensity and measurement; higher re-engagement conversion does not prove stronger acquisition

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Cold/warm role | Use the supplied source, calculation, or explicit unknown |
| 2 | Inclusion/exclusion | Use the supplied source, calculation, or explicit unknown |
| 3 | Window and overlap | Use the supplied source, calculation, or explicit unknown |
| 4 | Job | Use the supplied source, calculation, or explicit unknown |
| 5 | Message/destination | Use the supplied source, calculation, or explicit unknown |
| 6 | Outcome metric | Use the supplied source, calculation, or explicit unknown |
| 7 | Resources and open issues | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-271-A1 | Warm audience includes buyers but offer is new-customer-only**

Expected: Add exclusion or revise message

**MK-271-A2 | No budget supplied**

Expected: Deliver roles without inventing a 70/30 split

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: Demand Gen

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: Demand Gen
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice