Mk 269

---
name: mk-269
description: "Custom Segment Input Preparation. Use when you need usable term, URL, and app signals; apply this method to the specified inputs and verify the deliverable"
---

# MK-269｜Custom Segment Input Preparation

For a regular chat, upload `packs/mk-269.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Usable term, URL, and app signals**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Views or clicks do not automatically stand in for sales; do not directly rank channels measured on different bases

## Required Inputs

Audience needs/evidence, candidate terms, readable URL content and app functions, campaign purpose

## Method Steps

1. Check how each term, URL or app relates to the need; remove name-only or irrelevant matches
2. Label input types/reasons, group distinct intents and retain source/read date
3. Explain that URLs/apps are similarity signals, not selected placements or retargeting of specific competitor visitors; verify available settings when configuring

## Calculation and Interpretation

Google treats URLs/apps as audience similarity inputs, not promises of placement on those properties

Source: [Google: Custom segments](https://support.google.com/google-ads/answer/9805516?hl=en)

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Candidate input | Use the supplied source, calculation, or explicit unknown |
| 2 | Type | Use the supplied source, calculation, or explicit unknown |
| 3 | Need mapping | Use the supplied source, calculation, or explicit unknown |
| 4 | Source and date | Use the supplied source, calculation, or explicit unknown |
| 5 | Keep/remove rationale | Use the supplied source, calculation, or explicit unknown |
| 6 | Setting checks | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-269-A1 | A competitor URL is supplied**

Expected: Do not claim its visitors or placement are targeted

**MK-269-A2 | An identically named app has unrelated functions**

Expected: Exclude with reason

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: Demand Gen

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: Demand Gen
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice