Mk 268

---
name: mk-268
description: "Demand Generation Audience Hypotheses. Use when you need audience candidates built from existing evidence; apply this method to the specified inputs and verify the deliverable"
---

# MK-268｜Demand Generation Audience Hypotheses

For a regular chat, upload `packs/mk-268.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Audience candidates built from existing evidence**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Views or clicks do not automatically stand in for sales; do not directly rank channels measured on different bases

## Required Inputs

Customer wording, queries or purchase signals, product limits and need triggers

## Method Steps

1. Extract needs, contexts and behavior signals with sources
2. Group signals with the same job into candidate audiences, separating facts, inference and counterexamples
3. Specify fit, creative angle and validation question; age or an interest label alone does not establish motivation

## Calculation and Interpretation

Prioritize by evidence and fit, retaining hypotheses until tested

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Audience candidate | Use the supplied source, calculation, or explicit unknown |
| 2 | Need trigger | Use the supplied source, calculation, or explicit unknown |
| 3 | Source | Use the supplied source, calculation, or explicit unknown |
| 4 | Known/inferred | Use the supplied source, calculation, or explicit unknown |
| 5 | Product fit | Use the supplied source, calculation, or explicit unknown |
| 6 | Counterexample | Use the supplied source, calculation, or explicit unknown |
| 7 | Creative angle and validation question | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-268-A1 | Only “women aged 30”**

Expected: Do not infer parenting needs

**MK-268-A2 | Repeated service questions about commuting storage**

Expected: Create a sourced commuting-storage candidate

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: Demand Gen

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: Demand Gen
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice