Mk 267

---
name: mk-267
description: "Demand Generation Task Definition. Use when you need the business question this campaign needs to test; apply this method to the specified inputs and verify the deliverable"
---

# MK-267｜Demand Generation Task Definition

For a regular chat, upload `packs/mk-267.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **The business question this campaign needs to test**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

Views or clicks do not automatically stand in for sales; do not directly rank channels measured on different bases

## Required Inputs

Business goal, need triggers, product/page capabilities, available evidence and resources

## Method Steps

1. Translate “run Demand Gen” into a business question with audience, need and desired behavior
2. Write a falsifiable hypothesis from evidence and separate business outcomes from intermediate views/clicks
3. Specify data source, window, brand decision conditions and next action; leave absent criteria open while delivering the question/hypothesis

## Calculation and Interpretation

The specified observations must answer the question; click data alone supports click-related conclusions

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Business question | Use the supplied source, calculation, or explicit unknown |
| 2 | Audience and need | Use the supplied source, calculation, or explicit unknown |
| 3 | Hypothesis and evidence | Use the supplied source, calculation, or explicit unknown |
| 4 | Primary outcome | Use the supplied source, calculation, or explicit unknown |
| 5 | Supporting signals | Use the supplied source, calculation, or explicit unknown |
| 6 | Window and source | Use the supplied source, calculation, or explicit unknown |
| 7 | Decision conditions | Use the supplied source, calculation, or explicit unknown |
| 8 | Next step | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-267-A1 | Sales goal, only views available**

Expected: Keep sales untested

**MK-267-A2 | Asked what the campaign should test**

Expected: Deliver question/hypothesis without requiring prior results

## Method Sources

Original file: AI × Google Ads Demand Gen・YouTube・PMax 實戰課｜三堂課程大綱

Source location: Demand Gen

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/1bX8e6O3-E7cXQSAQNN7MFJW5JpeJbiO3USgZZefjQrs/edit

English translation of source excerpt retained in the master table:

> AI × Google Ads Demand Gen・YouTube・PMax in Practice

### Additional Source Locations

Source verification record for the original course material

- Source code: DO
- Original location: Demand Gen
- Original outline evidence (English translation): AI × Google Ads Demand Gen・YouTube・PMax in Practice