Mk 265

---
name: mk-265
description: "Shopping Search Term Feedback. Use when you need feed, negative keyword, and grouping recommendations; apply this method to the specified inputs and verify the deliverable"
---

# MK-265｜Shopping Search Term Feedback

For a regular chat, upload `packs/mk-265.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Feed, negative keyword, and grouping recommendations**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

When IDs cannot be matched one-to-one, leave them unmatched rather than guess; do not invent a match rate without complete event samples

## Required Inputs

Actual Shopping queries/period, matched products/Feed, landing pages, spend/outcomes and current exclusions/groups

## Method Steps

1. Compare each query with product facts/jobs: relevant, demonstrably irrelevant or ambiguous
2. Recommend Feed edits for omitted true attributes; propose negatives for unsupported needs with scope and false-exclusion checks
3. Recommend grouping when different product uses require different management; low conversion alone is not sufficient for negation

## Calculation and Interpretation

Tie Feed, negative and grouping actions to actual queries/product evidence; check unintended exclusion of valid demand

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Query and source | Use the supplied source, calculation, or explicit unknown |
| 2 | Matched SKU | Use the supplied source, calculation, or explicit unknown |
| 3 | Intent and relevance | Use the supplied source, calculation, or explicit unknown |
| 4 | Spend/outcomes | Use the supplied source, calculation, or explicit unknown |
| 5 | Feed/negative/grouping/observe | Use the supplied source, calculation, or explicit unknown |
| 6 | Specific change and scope | Use the supplied source, calculation, or explicit unknown |
| 7 | False-exclusion/conflict check | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-265-A1 | Documented waterproof feature is missing from Feed**

Expected: Suggest adding the true attribute

**MK-265-A2 | Relevant query has low conversion before maturity**

Expected: Observe rather than negate

## Method Sources

Original file: AI × Google Ads 搜尋廣告實戰課｜五堂課程大綱

Source location: Shopping Search Terms

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/10HOKMeR1qM9_LXmc7pYGXJ6tbOMJtBuFAxcuCCAJZk4/edit

English translation of source excerpt retained in the master table:

> • Shopping Search Terms Report: how actual search terms inform the Feed, product grouping, and Negative Keyword decisions

### Additional Source Locations

Source verification record for the original course material

- Source code: GO
- Original location: Shopping Search Terms
- Original outline evidence (English translation): • Shopping Search Terms Report: how actual search terms inform the Feed, product grouping, and Negative Keyword decisions