Mk 243

---
name: mk-243
description: "Compare Search Hypotheses with the Market. Use when you need observed, unobserved, and contradictory evidence; apply this method to the specified inputs and verify the deliverable"
---

# MK-243｜Compare Search Hypotheses with the Market

For a regular chat, upload `packs/mk-243.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Observed, unobserved, and contradictory evidence**

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Raw inputs: original demand hypotheses, visible dated search terms, matching products/pages, customer questions, valid outcomes and report coverage

## Method Steps

1. Split each original hypothesis into question, recipient, situation and expected next step. Compare visible real Search Terms; keep Keywords and model suggestions separate
2. Mark support when the question, recipient and situation match; partial support identifies the supported condition and remaining gap. Shared word stems with different meanings do not validate a hypothesis
3. No matching visible term means not observed, with dates and report coverage retained. Mark contradiction only when real terms/customer records explicitly conflict with a condition. Record genuinely new questions separately
4. Supported hypotheses retain matched ad/page candidates; partial support narrows claims or adds landing content; unobserved ones need more evidence rather than exclusion; contradicted ones are revised/withdrawn. Check supply before proposing content or bounded tests for new demand. Semantic support alone does not justify increased spend
5. Deliver original hypothesis/term, supported scope, status and action. Update with newly visible terms, corrected situations/recipients or outcomes; retain inaccessible coverage and earlier versions

## Calculation and Interpretation

Assign states from original meaning and conditions, without invented validation scores

Hypothetical check: a personal-use raincoat hypothesis and a raincoat-as-gift query support only the product topic, so mark partial support. A later matched customer statement confirms personal commuting use and supports that situation

Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original hypothesis, audience, and context | Use the supplied source, calculation, or explicit unknown |
| 2 | Actual Search Terms, source, and period | Use the supplied source, calculation, or explicit unknown |
| 3 | Supported scope and unsupported conditions | Use the supplied source, calculation, or explicit unknown |
| 4 | Supported, partially supported, unobserved, contrary, or new need | Use the supplied source, calculation, or explicit unknown |
| 5 | Report coverage and hidden portions | Use the supplied source, calculation, or explicit unknown |
| 6 | Revised hypothesis and next action | Use the supplied source, calculation, or explicit unknown |
| 7 | Update or reversal conditions | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: Google Ads Search AI Skill｜Codex 開發交接規格

Source location: validated

Source basis: Specification reference

Original URL: https://docs.google.com/document/d/1jOD2aDqCQiEmH-aIm1ql3xpXZv4Px8gW5cT6XBaoamk/edit

English translation of source excerpt retained in the master table:

> • validated

### Additional Source Locations

Source verification record for the original course material

- Original location: validated