Mk 242

---
name: mk-242
description: "Assign Search Demand to Channels. Use when you need ads, SEO, both, or no investment for now; apply this method to the specified inputs and verify the deliverable"
---

# MK-242｜Assign Search Demand to Channels

For a regular chat, upload `packs/mk-242.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Ads, SEO, both, or no investment for now**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Demand clusters/sources, ability to serve them, existing pages, business goals, ad cost or test budget, and content resources

## Method Steps

1. Check whether the brand can fulfill the need; mark unsupported needs Ignore/hold with reasons
2. Consider Ads for actionable intent, a destination and a supported cost basis; consider SEO for ongoing questions with evidence and maintenance resources
3. Choose Both only when both jobs are supported, with separate destinations/measurement; mark unknowns pending rather than Ignore

## Calculation and Interpretation

Use the brand’s targets/cost conditions, not universal CPC, conversion-rate or search-volume thresholds; decisions remain revisable

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Demand cluster | Use the supplied source, calculation, or explicit unknown |
| 2 | Fulfillment ability | Use the supplied source, calculation, or explicit unknown |
| 3 | Ads conditions | Use the supplied source, calculation, or explicit unknown |
| 4 | SEO conditions | Use the supplied source, calculation, or explicit unknown |
| 5 | Ads/SEO/Both/Ignore/pending | Use the supplied source, calculation, or explicit unknown |
| 6 | Evidence | Use the supplied source, calculation, or explicit unknown |
| 7 | Resources and next step | Use the supplied source, calculation, or explicit unknown |
| 8 | Revision condition | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-242-A1 | Purchase intent exists but the offering cannot fulfill it**

Expected: Hold and explain the gap

**MK-242-A2 | Content can answer the need but ad economics are unknown**

Expected: SEO candidate, Ads pending; do not force Both

## Method Sources

Original file: AI × Google Ads 搜尋廣告實戰課｜五堂課程大綱

Source location: Ads／SEO

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/10HOKMeR1qM9_LXmc7pYGXJ6tbOMJtBuFAxcuCCAJZk4/edit

English translation of source excerpt retained in the master table:

> • Ads / SEO / Both / Ignore: how to address different types of demand

### Additional Source Locations

Source verification record for the original course material

- Source code: GO
- Original location: Ads／SEO
- Original outline evidence (English translation): • Ads / SEO / Both / Ignore: how to address different types of demand