Mk 241

---
name: mk-241
description: "Improve Product Pages Using Search Terms. Use when you need to address questions unanswered by existing pages; apply this method to the specified inputs and verify the deliverable"
---

# MK-241｜Improve Product Pages Using Search Terms

For a regular chat, upload `packs/mk-241.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Needs unanswered by existing pages**

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Transactional/action queries and sources, product/service page text/URL, product facts, pricing/eligibility and supported action; existing performance may inform priority

## Method Steps

1. For transaction/action terms, first check whether product, service, or booking pages directly answer price, specifications, eligibility, offers, and the CTA
2. If high-intent terms already bring traffic but the page does not answer them, improve the destination page first rather than only raising bids
3. The course's 7-day action list recommends selecting 3 high-intent terms and rewriting landing pages or FAQs as a minimal complete cycle

## Calculation and Interpretation

Search term reports may not cover the entire market; observe when evidence is insufficient, and do not choose negative keywords from guesses alone

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original query/intent | Use the supplied source, calculation, or explicit unknown |
| 2 | Page URL/original location | Use the supplied source, calculation, or explicit unknown |
| 3 | Missing answer | Use the supplied source, calculation, or explicit unknown |
| 4 | Actual added copy | Use the supplied source, calculation, or explicit unknown |
| 5 | Evidence/conditions | Use the supplied source, calculation, or explicit unknown |
| 6 | CTA/next action | Use the supplied source, calculation, or explicit unknown |
| 7 | Priority evidence | Use the supplied source, calculation, or explicit unknown |
| 8 | Open confirmation | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: 行銷策略實戰學程 Day5｜Google Ads × LINE｜線上課程用投影片

Source location: Search terms

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1RK8wiunlvJrRxgFuTcGhO5B5fRa4fbEogpZTJpF6YKc/edit

English translation of source excerpt retained in the master table:

> Search volume does not represent a single kind of value; search terms reflect different stages of the customer's purchase journey