Mk 240

---
name: mk-240
description: "Turn Search Terms into Comparison Pages. Use when you need comparison needs and what should be compared; apply this method to the specified inputs and verify the deliverable"
---

# MK-240｜Turn Search Terms into Comparison Pages

For a regular chat, upload `packs/mk-240.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Comparison needs and what should be compared**

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Comparison queries/sources, verifiable facts about alternatives, selection criteria/contexts and existing destination; retain definitions for any supplied performance

## Method Steps

1. Comparison/selection terms suit comparison pages or content, such as “recommendations,” “which type fits,” or “A vs B”
2. Explain selection criteria, differences, and applicable situations rather than presenting your brand as the only answer
3. If high-intent comparison terms convert well, consider a dedicated ad group and destination page

## Calculation and Interpretation

Search term reports may not cover the entire market; observe when evidence is insufficient, and do not choose negative keywords from guesses alone

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original query/need | Use the supplied source, calculation, or explicit unknown |
| 2 | Page purpose/audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Alternatives/evidence | Use the supplied source, calculation, or explicit unknown |
| 4 | Selection criteria | Use the supplied source, calculation, or explicit unknown |
| 5 | Page structure/section outline | Use the supplied source, calculation, or explicit unknown |
| 6 | Actual comparison content | Use the supplied source, calculation, or explicit unknown |
| 7 | CTA/placement | Use the supplied source, calculation, or explicit unknown |
| 8 | Gaps/next step | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-240-C05｜Comparison periods have different lengths or definitions**

Expected: do not directly compare totals; first list items that are not comparable and those that can safely be compared

## Method Sources

Original file: 行銷策略實戰學程 Day5｜Google Ads × LINE｜線上課程用投影片

Source location: Search terms

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1RK8wiunlvJrRxgFuTcGhO5B5fRa4fbEogpZTJpF6YKc/edit

English translation of source excerpt retained in the master table:

> Search volume does not represent a single kind of value; search terms reflect different stages of the customer's purchase journey