Mk 239

---
name: mk-239
description: "Turn Search Terms into FAQs. Use when you need FAQ proposals based on real search questions; apply this method to the specified inputs and verify the deliverable"
---

# MK-239｜Turn Search Terms into FAQs

For a regular chat, upload `packs/mk-239.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **FAQ proposals based on real search questions**

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Provide: search terms, keywords, campaign performance, pages, and demand hypotheses

## Method Steps

1. Turn problem/solution search terms into FAQ questions users would actually ask
2. Answer the original search question and lead to a reasonable next step, rather than merely inserting keywords into Q&A
3. Prioritize frequent questions that relate to the purchase path and remain unanswered on current pages

## Calculation and Interpretation

Search term reports may not cover the entire market; observe when evidence is insufficient, and do not choose negative keywords from guesses alone

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Actual customer question and source | Use the supplied source, calculation, or explicit unknown |
| 2 | FAQ question | Use the supplied source, calculation, or explicit unknown |
| 3 | Actual answer | Use the supplied source, calculation, or explicit unknown |
| 4 | Supporting evidence and conditions | Use the supplied source, calculation, or explicit unknown |
| 5 | Existing page gap | Use the supplied source, calculation, or explicit unknown |
| 6 | Proposed page and placement | Use the supplied source, calculation, or explicit unknown |
| 7 | Next step and unknowns | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-239-A1 | Sourced answer exists but the page omits it**

Expected: Deliver the FAQ question/answer, source and placement

## Method Sources

Original file: 行銷策略實戰學程 Day5｜Google Ads × LINE｜線上課程用投影片

Source location: Search terms

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1RK8wiunlvJrRxgFuTcGhO5B5fRa4fbEogpZTJpF6YKc/edit

English translation of source excerpt retained in the master table:

> Search volume does not represent a single kind of value; search terms reflect different stages of the customer's purchase journey