Mk 238

---
name: mk-238
description: "Semantic Clustering of Search Demand. Use when you need grouping by questions rather than word roots alone; apply this method to the specified inputs and verify the deliverable"
---

# MK-238｜Semantic Clustering of Search Demand

For a regular chat, upload `packs/mk-238.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Grouping by questions rather than word roots alone**

Execution steps compiled by ThinkWithBlack for this method's stated purpose, 2026-10-21; the course outline and original sources are retained below

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Actual search terms, source/period, product capabilities and existing pages; retain measurement definitions for any performance data

## Method Steps

1. Label each query’s job, audience, conditions and intent before grouping by wording
2. Group terms when one answer/page can serve the same job; split shared roots with different uses and retain ambiguity
3. Name clusters, list member queries and reasons, and check omissions/duplicates; without actual terms, label the output as a planning hypothesis

## Calculation and Interpretation

Cluster by question and destination; aggregate performance only on comparable periods and definitions, without inventing scores

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original query and source | Use the supplied source, calculation, or explicit unknown |
| 2 | Job and intent | Use the supplied source, calculation, or explicit unknown |
| 3 | Cluster | Use the supplied source, calculation, or explicit unknown |
| 4 | Member terms and rationale | Use the supplied source, calculation, or explicit unknown |
| 5 | Split or ambiguity | Use the supplied source, calculation, or explicit unknown |
| 6 | Destination | Use the supplied source, calculation, or explicit unknown |
| 7 | Next step | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-238-A1 | “Apple” refers to fruit storage and phone repair**

Expected: Create separate clusters

**MK-238-A2 | Different wording asks how to replace the same model’s battery**

Expected: Group while preserving original queries

## Method Sources

Original file: AI × Google Ads 搜尋廣告實戰課｜五堂課程大綱

Source location: Clustering

Source basis: Extended from a course outline

Original URL: https://docs.google.com/document/d/10HOKMeR1qM9_LXmc7pYGXJ6tbOMJtBuFAxcuCCAJZk4/edit

English translation of source excerpt retained in the master table:

> • Keyword Expansion and Keyword Clustering

### Additional Source Locations

Source verification record for the original course material

- Source code: GO
- Original location: Clustering
- Original outline evidence (English translation): • Keyword Expansion and Keyword Clustering