Mk 237

---
name: mk-237
description: "Find Content Opportunities in Search Terms. Use when you need topics suited to content but not necessarily paid traffic; apply this method to the specified inputs and verify the deliverable"
---

# MK-237｜Find Content Opportunities in Search Terms

For a regular chat, upload `packs/mk-237.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Topics suited to content but not necessarily paid traffic**

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Provide: search terms, keywords, campaign performance, pages, and demand hypotheses

## Method Steps

1. Find new demand, customer language, pain points, and common questions in search terms
2. Mark terms with demand that current pages do not answer as content opportunities, feeding them into SEO, FAQ, sales pages, or product pages
3. Separate content opportunities from increased ad investment; a term may deserve content without being suitable for directly purchased ad traffic

## Calculation and Interpretation

Search term reports may not cover the entire market; observe when evidence is insufficient, and do not choose negative keywords from guesses alone

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Search term | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Original keyword and group | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Cost / result | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Intent fit | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Problem type | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Recommended action | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Affected scope | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Review | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: 行銷策略實戰學程 Day5｜Google Ads × LINE｜線上課程用投影片

Source location: Search terms

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1RK8wiunlvJrRxgFuTcGhO5B5fRa4fbEogpZTJpF6YKc/edit

English translation of source excerpt retained in the master table:

> Search volume does not represent a single kind of value; search terms reflect different stages of the customer's purchase journey