Mk 234

---
name: mk-234
description: "Search Term Mining. Use when you need demand candidates worth serving independently; apply this method to the specified inputs and verify the deliverable"
---

# MK-234｜Search Term Mining

For a regular chat, upload `packs/mk-234.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Demand candidates worth serving independently**

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs


Available raw records: actual search terms, triggering keywords, ads, destination pages, spend, mature outcomes, and supply scope

## Method Steps

1. Join actual search terms to triggering keywords, ad promises, destinations, spend, and mature outcomes; group by the job being expressed, not merely the presence of “buy”
2. Keep the current setup when its keyword, message, and page fully serve the same need. Add a keyword candidate only when independent management is needed and current coverage or control is insufficient
3. Propose a separate ad group when a need requires a distinct promise or page and assets and management capacity exist. Converting synonyms alone do not justify a new campaign
4. Add missing answers before expanding a fulfillable need. Identify an exclusion candidate when the need conflicts with actual supply. Relevant terms with few or pending outcomes remain under observation rather than being excluded solely for zero conversions
5. Withdraw a page addition if the current page already answers the question. Merge management when apparently different terms express the same task. Request the destination for the relevant term rather than requiring a whole-account report

## Calculation and Interpretation

Deliver term → task → existing coverage → maintain/add keyword/split group/add page/exclusion candidate, with cost evidence. Compare outcome rates only across equally mature windows and matching valid-outcome definitions

Check example (hypothetical): “home installation price” converts but the group describes only product prices and installation is available, so propose an installation-terms page. Inspection finds the existing page and keyword already fully serve it; maintain the group instead of creating a campaign for that converting term

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Search term | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Original keyword and group | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Cost / result | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Intent fit | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Problem type | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Recommended action | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Affected scope | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Review | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: 行銷策略實戰學程 Day5｜Google Ads × LINE｜線上課程用投影片

Source location: Search terms

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1RK8wiunlvJrRxgFuTcGhO5B5fRa4fbEogpZTJpF6YKc/edit

English translation of source excerpt retained in the master table:

> Search volume does not represent a single kind of value; search terms reflect different stages of the customer's purchase journey