Mk 233

---
name: mk-233
description: "Search Term Intent Labeling. Use when you need the problem each search is trying to solve now; apply this method to the specified inputs and verify the deliverable"
---

# MK-233｜Search Term Intent Labeling

For a regular chat, upload `packs/mk-233.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **The problem each search is trying to solve now**

If the account cannot show all terms, do not call the data complete market demand; the same term can mean different things in different service contexts

## Required Inputs

Provide: search terms, keywords, campaign performance, pages, and demand hypotheses

## Method Steps

1. First reconstruct what the person is asking now, then label the intent stage
2. The course uses four levels: problem, solution, comparison/selection, and transaction/action
3. At each level, ask what they know, what they fear most, and what you want them to do next; do not crudely rank only by distance from a sale

## Calculation and Interpretation

Search term reports may not cover the entire market; observe when evidence is insufficient, and do not choose negative keywords from guesses alone

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Unit of analysis | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Original clues | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Category definitions | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Classification result | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Supporting / counterevidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Unknowns | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Downstream use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-233-C05｜One record meets opposing conditions**

Expected: mark contradictory or pending judgment; do not arbitrarily assign the most common category

## Method Sources

Original file: 行銷策略實戰學程 Day5｜Google Ads × LINE｜線上課程用投影片

Source location: Search terms

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1RK8wiunlvJrRxgFuTcGhO5B5fRa4fbEogpZTJpF6YKc/edit

English translation of source excerpt retained in the master table:

> Search volume does not represent a single kind of value; search terms reflect different stages of the customer's purchase journey