Mk 209

---
name: mk-209
description: "Diagnose High-Engagement, Low-Sales Posts. Use when you need gaps between engagement and the business task; apply this method to the specified inputs and verify the deliverable"
---

# MK-209｜Diagnose High-Engagement, Low-Sales Posts

For a regular chat, upload `packs/mk-209.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Gaps between engagement and the business task**

Past success supports candidates and hypotheses only; shared content elements are not proven causes of success

## Required Inputs

Provide: Post IDs, cross-audience performance, creative, and seed-list quality

## Method Steps

1. High engagement with low sales does not directly qualify a post as a Hero Post
2. Check whether CTR is high, whether ATC/Purchase follows, and whether the page experience and audience task align
3. If it generates engagement without business outcomes, retain it as an engagement/education asset when appropriate, but do not treat it as the main conversion asset

## Calculation and Interpretation

Aggregate by Post ID and distinguish advertising contexts; high engagement or high ROAS alone does not guarantee scalability

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Post ID | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Source and period | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Performance across four dimensions | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Sample limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Suitable use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Elements to retain | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Test arrangement | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Reasons for not using | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: Meta廣告學程 103 如何有效放大成效

Source location: Hero

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1LoV6FtBtLBi4MRoWgygvmEhgq7FwirK0Ik2_PJP6_8k/edit

English translation of source excerpt retained in the master table:

> These ads embody the Hero Post concept