Mk 208

---
name: mk-208
description: "Remarketing Hero Post Assessment. Use when you need performance and creative roles for recovery; apply this method to the specified inputs and verify the deliverable"
---

# MK-208｜Remarketing Hero Post Assessment

For a regular chat, upload `packs/mk-208.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Performance and creative roles for recovery**

Past success supports candidates and hypotheses only; shared content elements are not proven causes of success

## Required Inputs

Raw inputs: Post ID, impressions/corresponding clicks/engagement events, remarketing task, ads/audience breakdowns, exclusions/overlap, periods/spend, mature valid orders/costs, creative and destination pages

## Method Steps

1. Aggregate by Post ID but separate acquisition, remarketing purchases and member tasks. Verify creative version, period, attribution and valid purchases; do not add duplicate orders from several ad reports
2. Check promise, rights, offer, page and recipient fit first. Fix/exclude expired or unusable items rather than retain conversion priority because of historical engagement
3. Compare mature valid purchases, actual acquisition costs and the task target within comparable remarketing groups. List a primary candidate when business evidence supports it and ranking is not unresolved due to few orders. Otherwise retain a test and specify the next required record
4. High engagement without purchase evidence supports an approved education/engagement role or a changed conversion use. If mature costs fail the objective after tracking/landing differences are checked, reduce/stop that use. One high-ROAS row does not establish scaling or incrementality
5. Deliver four-dimension values/denominators, role, eligibility evidence, affordable input and revision conditions. Recalculate after refunds mature, overlap is resolved or creative/offers change; downgrade to testing or withdraw when appropriate

## Calculation and Interpretation

Four dimensions are CTR (corresponding clicks/impressions), engagement (specified events/denominator), conversions (valid orders/costs), and sample size (impressions, clicks, audience and orders), retaining matched cohort/window values

Actual acquisition cost is task spend divided by valid deduplicated purchases. With zero purchases, report spend and zero purchases, not zero cost. Without a target, give comparable results and conditional candidates

Hypothetical check: spend 600 and six valid orders give cost 100, meeting a specified 120 target and supporting a primary candidate. Mature refunds leave three valid orders and cost 200; withdraw eligibility even if engagement stays unchanged

For a primary candidate, remove one valid order temporarily and recompute cost/rank. If target eligibility or rank flips, retain testing instead of primary status. This identifies decisions dependent on one order

Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Post ID | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Source and period | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Performance across four dimensions | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Sample limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Suitable use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Elements to retain | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Test arrangement | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Reasons for not using | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: Meta廣告學程 103 如何有效放大成效

Source location: Hero

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1LoV6FtBtLBi4MRoWgygvmEhgq7FwirK0Ik2_PJP6_8k/edit

English translation of source excerpt retained in the master table:

> These ads embody the Hero Post concept