Mk 186

---
name: mk-186
description: "Remarketing Creative Matching. Use when you need content matched to each funnel stage; apply this method to the specified inputs and verify the deliverable"
---

# MK-186｜Remarketing Creative Matching

For a regular chat, upload `packs/mk-186.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Content matched to each funnel stage**

Event groups do not necessarily represent the same people dropping off at each stage; verify counting and attribution across data sources

## Required Inputs

Raw inputs: matched events/orders, customer-service or nonbuyer statements, product and landing pages, checkout charges/errors, creative rights, actual offers and audience exclusions

## Method Steps

1. Fix audience, product, event definitions, period and deduplication. Separate purchasers, unsubscribed people and ineligible offer recipients. Totals for different events are not one cohort dropping off; use matched browsing/checkout records for cause checks
2. Match evidence to a response: explicit trust concerns plus a relevant usable testimonial support trust creative; questions about use, specifications or eligibility support information; an explicit cost concern confirmed in that checkout supports a cost explanation or actual eligible offer
3. Payment errors, missing pages, unavailable delivery or unusable offers require a process/landing fix first. Discounts or urgency creative do not resolve an unexamined malfunction
4. Without cause records, retain trust, information and cost hypotheses and select one that a next customer-service response or bounded creative test can distinguish. Use reminders only for actual deadlines/stock limits. Explain known charges directly rather than ask customers to diagnose their barrier
5. For each match give the source audience, observed evidence, eligibility, creative promise, page location and action. New causes, expired offers or updated purchase states replace the original match. Multiple supported causes remain separate

## Calculation and Interpretation

The funnel stage selects records to inspect; cause evidence selects creative and action. Update using matched valid purchases and costs, rather than infer that better clicks resolved a barrier

Hypothetical check: a customer says shipping is unexpected and the matched checkout confirms it, supporting an actual cost explanation. A later record shows payment repeatedly failing; change to fixing payment and withdraw the offer-only response

Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Source subject | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Target subject | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Task to address | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Evidence of fit | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Applicable conditions | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Unmapped items / conflicts | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Next step | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-186-C05｜One subject has two different uses**

Expected: list uses and conditions separately rather than force a single match

## Method Sources

Original file: Meta廣告學程 102 為什麼這些人不買

Source location: Shopping cart

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit

English translation of source excerpt retained in the master table:

> Cart abandonment rate