Mk 185

---
name: mk-185
description: "New-Customer Offer Reminder Copy. Use when you need reminders consistent with eligibility and conditions; apply this method to the specified inputs and verify the deliverable"
---

# MK-185｜New-Customer Offer Reminder Copy

For a regular chat, upload `packs/mk-185.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Reminders consistent with eligibility and conditions**

Event groups do not necessarily represent the same people dropping off at each stage; verify counting and attribution across data sources

## Required Inputs

Provide: the event funnel, pages, existing audiences, and actual offer terms

## Method Steps

1. New-customer offers reduce friction before a first order; course examples include new-customer credit, shipping credit, and starter bundles
2. The offer must actually exist and match new-customer eligibility
3. Do not indiscriminately show new-customer offers to previous buyers; apply corresponding remarketing exclusions

## Calculation and Interpretation

Verify source periods, audience overlap, and exclusions; funnel changes alone do not prove psychological causes

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Version | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Task / angle | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Complete draft | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Factual sources | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Format check | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Subsequent use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-185-C05｜Three testimonials are requested but no testimonial data exists**

Expected: do not fabricate; instead list the real evidence needed and what can be written

## Method Sources

Original file: Meta廣告學程 102 為什麼這些人不買

Source location: Shopping cart

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit

English translation of source excerpt retained in the master table:

> Cart abandonment rate