Mk 183

---
name: mk-183
description: "Cart-Stage Concern-Resolution Copy. Use when you need copy addressing shipping, payment, and risk; apply this method to the specified inputs and verify the deliverable"
---

# MK-183｜Cart-Stage Concern-Resolution Copy

For a regular chat, upload `packs/mk-183.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Copy addressing shipping, payment, and risk**

Event groups do not necessarily represent the same people dropping off at each stage; verify counting and attribution across data sources

## Required Inputs

Actual cart/checkout flow, disclosed charges for that checkout, shipping/payment/delivery conditions, error/service evidence and product facts; actual offer rules when used

## Method Steps

1. For cart adders who have not purchased, prioritize the shopping process, shipping/unexpected costs, and whether completing the order now is worthwhile
2. Use new-customer credit, shipping credit, or starter bundles only when the brand actually offers them
3. The copy should remove barriers to completing the purchase rather than repeat top-of-funnel product introductions

## Calculation and Interpretation

Verify source periods, audience overlap, and exclusions; funnel changes alone do not prove psychological causes

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Version | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Task / angle | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Complete draft | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Factual sources | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Format check | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Subsequent use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-183-C05｜Three testimonials are requested but no testimonial data exists**

Expected: do not fabricate; instead list the real evidence needed and what can be written

## Method Sources

Original file: Meta廣告學程 102 為什麼這些人不買

Source location: Shopping cart

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit

English translation of source excerpt retained in the master table:

> Cart abandonment rate