Mk 182

---
name: mk-182
description: "Browsing-Stage Educational Copy. Use when you need copy that builds understanding and trust; apply this method to the specified inputs and verify the deliverable"
---

# MK-182｜Browsing-Stage Educational Copy

For a regular chat, upload `packs/mk-182.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Copy that builds understanding and trust**

Event groups do not necessarily represent the same people dropping off at each stage; verify counting and attribution across data sources

## Required Inputs

Product facts to explain, page content, available service/usability evidence, stock and shipping/payment conditions; audience definitions and real offer conditions only when used

## Method Steps

1. Inspect page, service, stock, shipping/payment and usability evidence for views without purchases
2. Separate missing information, poor fit, stockouts, flow defects, price conditions and trust hypotheses; use testimonials or genuine urgency only when corresponding evidence supports them
3. For unknown causes, deliver hypotheses and next evidence; tie each message to a supported obstacle and actual destination

## Calculation and Interpretation

Verify source periods, audience overlap, and exclusions; funnel changes alone do not prove psychological causes

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Version | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Task / angle | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Complete draft | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Factual sources | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Format check | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Subsequent use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-182-A1 | Only view-without-purchase funnel data**

Expected: List hypotheses and needed page/service evidence, not assumed distrust

## Method Sources

Original file: Meta廣告學程 102 為什麼這些人不買

Source location: Shopping cart

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit

English translation of source excerpt retained in the master table:

> Cart abandonment rate