Remarketing Audience Naming. Use when you need names identifying events, windows, and exclusions; apply this method to the specified inputs and verify the deliverable
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---
name: mk-181
description: "Remarketing Audience Naming. Use when you need names identifying events, windows, and exclusions; apply this method to the specified inputs and verify the deliverable"
---
# MK-181｜Remarketing Audience Naming
For a regular chat, upload `packs/mk-181.md`; it includes the shared rules, this method, and required references
## Purpose
This Skill delivers: **Names identifying events, windows, and exclusions**
Event groups do not necessarily represent the same people dropping off at each stage; verify counting and attribution across data sources
## Required Inputs
Source, event, product/page scope, inclusion window, exclusions, existing naming rules and version/date
## Method Steps
1. Custom audience names should let you and the team quickly understand the source, event, product, and period later
2. Names must distinguish at least VC, ATC, Purchase, website/Page/IG, and the associated product
3. The original course prescribes no unique string format; prioritize readability, maintainability, and clarity
## Calculation and Interpretation
Verify source periods, audience overlap, and exclusions; funnel changes alone do not prove psychological causes
## Required Output Fields
| Order | Field | How to complete |
|---:|---|---|
| 1 | Proposed name string | Use the supplied source, calculation, or explicit unknown |
| 2 | Event and source | Use the supplied source, calculation, or explicit unknown |
| 3 | Product or page scope | Use the supplied source, calculation, or explicit unknown |
| 4 | Inclusion window | Use the supplied source, calculation, or explicit unknown |
| 5 | Exclusions | Use the supplied source, calculation, or explicit unknown |
| 6 | Version or update date | Use the supplied source, calculation, or explicit unknown |
| 7 | Duplicate-name and ambiguity check | Use the supplied source, calculation, or explicit unknown |
## Verification cases
**MK-181-A1 | Same event, different windows**
Expected: Include windows in names so the groups remain distinguishable
## Method Sources
Original file: Meta廣告學程 102 為什麼這些人不買
Source location: Shopping cart
Source basis: Derived from course material
Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit
English translation of source excerpt retained in the master table:
> Cart abandonment rate
