Mk 163

---
name: mk-163
description: "Meta Audience Hypothesis List. Use when you need audience evidence and reasons for testing; apply this method to the specified inputs and verify the deliverable"
---

# MK-163｜Meta Audience Hypothesis List

For a regular chat, upload `packs/mk-163.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Audience evidence and reasons for testing**

Use actual tools and current official specifications to establish platform options and placement availability; old course screenshots do not establish current capabilities

## Required Inputs

Persona or customer evidence, product capabilities/limits, need context and business purpose; corresponding conversion data only when used

## Method Steps

1. Build audience hypotheses from the Persona: demographics, purchasing power, interests, frequented brands/places, and everyday behavior
2. Choose labels that describe the person, not the product name itself; selling steak does not mean automatically selecting steak
3. Use one clear audience hypothesis per ad set rather than mixing all labels into one group
4. After the account has conversion data and has run ads for some time, consider more automation through ADV+; do not treat full automation as an unconditional default for a new account without data

## Calculation and Interpretation

Verify current platform settings and available audiences; this catalog does not establish an existing account read/write integration

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Level / subject | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Current state | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Candidate settings | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Basis for audience and message | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Creative and page | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Required events | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Permission / missing items | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: Advertising

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Meta Advertising Course