Mk 162

---
name: mk-162
description: "Organize configurable names for Meta campaigns, ad sets, and ads to support later identification and analysis. Use when taking over an account without naming conventions, consistently classifying large volumes of weekly ads, or replacing Ad 1 / Ad 2 with names that identify messages without opening the creative. Confirm unknown platforms or object levels first; distinguish objective/product, audience/placement, and messaging direction according to the original method"
---

# MK-162｜Meta Naming Convention Generation

For a regular chat, upload `packs/mk-162.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **A configurable rather than hard-coded naming table**

Use actual tools and current official specifications to establish platform options and placement availability; old course screenshots do not establish current capabilities

## Required Inputs

Campaign/ad-set/ad levels to name, objective/product, evergreen or campaign status, new/existing customers, audience/placements and existing conventions

## Method Steps

1. Campaign names include objective, advertised product, evergreen/campaign, and new/existing customer, for example “Traffic｜Evergreen｜Milk foam｜New customers”
2. Distinguish ad sets by audience, demographics, and placements, for example “Delivery workers｜25-35｜IG Reels+Stories”
3. Ad names can follow the messaging categories of the three-line copy; the goal is quick future identification and analysis

## Calculation and Interpretation

Verify current platform settings and available audiences; this catalog does not establish an existing account read/write integration

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Campaign, ad-set, or ad level | Use the supplied source, calculation, or explicit unknown |
| 2 | Name components, order, and separator | Use the supplied source, calculation, or explicit unknown |
| 3 | Required and optional components | Use the supplied source, calculation, or explicit unknown |
| 4 | Proposed name and corresponding settings | Use the supplied source, calculation, or explicit unknown |
| 5 | Retained or revised team convention | Use the supplied source, calculation, or explicit unknown |
| 6 | Name collision and ambiguity checks | Use the supplied source, calculation, or explicit unknown |
| 7 | Version and change record | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: Advertising

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Meta Advertising Course