Mk 160

---
name: mk-160
description: "Translate business purposes into Meta campaign objectives, conversion locations, and performance criteria. Use when choosing Traffic versus Sales, LPV versus link clicks, or considering an objective change; first establish the intended business outcome rather than choosing an objective directly from high or low metrics"
---

# MK-160｜Translate Business Goals into Meta Ad Tasks

For a regular chat, upload `packs/mk-160.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Advertising tasks and performance criteria**

Use actual tools and current official specifications to establish platform options and placement availability; old course screenshots do not establish current capabilities

## Required Inputs

Business purpose/intended outcome, destination and available measurement; explain general conditions directly, requesting account snapshots/relevant event data only for specific settings

## Method Steps

1. First translate the business purpose into a Meta campaign objective: Traffic may suit bringing people to content; Sales or another corresponding objective suits generating orders. Keep an existing purpose; if it is unknown, provide conditional candidates first and then obtain that missing item. Do not choose the purpose just because advertising has just begun, clicks are cheap, or LPV is hard to measure. General method questions do not require a real account first
2. Then choose a conversion location such as a website, messaging destination, or Instagram/Facebook according to the actual purpose. List campaign objective, conversion location, and performance goal separately, and check the settings currently available for that combination. For website arrivals, assess the LPV performance goal; clicking a specified link and successfully loading it are different outcomes, so do not treat link clicks as an equivalent substitute
3. The objective affects optimization and reported results/cost per result, so define the purpose before setting up ads. Attach the intended outcome, corresponding measurement, and missing items to each candidate configuration. When investigating differences between clicks and LPV, retain the existing destination and measurement definition; an unexplained gap is not evidence for changing the objective. If a final case-specific choice is needed but the business purpose is missing, leave it pending data; narrow to one recommendation only when information is sufficient

## Calculation and Interpretation

Verify current platform settings and available audiences; this catalog does not establish an existing account read/write integration

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Level / subject | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Current state | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Candidate settings | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Basis for audience and message | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Creative and page | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Required events | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Permission / missing items | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: Advertising

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Meta Advertising Course

### Additional Source Locations

Source verification record for the original course material

- Reread course pages 26–28 and 36–40 on 2026-10-08: campaign, conversion location, and performance goal are separate levels, and the objective affects optimization and cost per result. The instructor's preference on page 38 is not a fixed choice for every user
- [Meta landing page view optimization](https://www.facebook.com/business/help/417293491972212): verify successful destination loading and currently available conditions