Mk 158

---
name: mk-158
description: "Trust Gap Creative List. Use when you need locations needing reviews, evidence, or explanations; apply this method to the specified inputs and verify the deliverable"
---

# MK-158｜Trust Gap Creative List

For a regular chat, upload `packs/mk-158.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Locations needing reviews, evidence, or explanations**

Keep review excerpts faithful; a recommendation, collaboration plan, or reuse arrangement does not mean the other party has been contacted

## Required Inputs

Actual pages and claim locations; target audience and known concerns; existing testimonials, reviews, and professional evidence with sources and permissions; contacts who can supply missing material

## Method Steps

1. Prioritize authentic user testimonials, third-party KOL/KOC/bloggers, professional authorities, and media/other verifiable endorsements in the trust-gap asset inventory
2. Where the industry especially depends on professional trust, the course recommends retaining collaboration with professional authorities
3. If assets are missing, list the gaps and obtainable sources first; do not generate fake social proof or celebrity endorsements
4. Map each concern to a claim and page location, check what the existing evidence actually supports, and list missing explanations or assets, obtainable sources, owners, and priority rationale

## Calculation and Interpretation

Use only authentic reviews and third-party content with usage rights; do not fabricate reviews, endorsements, or engagement

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Audience and known concern | Use the supplied source, calculation, or explicit unknown |
| 2 | Page claim and location | Use the supplied source, calculation, or explicit unknown |
| 3 | Existing evidence and supported scope | Use the supplied source, calculation, or explicit unknown |
| 4 | Missing asset or explanation | Use the supplied source, calculation, or explicit unknown |
| 5 | Obtainable source and permission status | Use the supplied source, calculation, or explicit unknown |
| 6 | Priority and rationale | Use the supplied source, calculation, or explicit unknown |
| 7 | Owner, status, and open questions | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: Meta廣告學程 102 為什麼這些人不買

Source location: Testimonials

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit

English translation of source excerpt retained in the master table:

> Creative B1: People who viewed but did not add to cart may simply not have bought (use limited-time/limited-quantity copy) or may distrust the brand (use third-party testimonial/review copy)