Mk 157

---
name: mk-157
description: "Partner Renewal Assessment. Use when you need an assessment based on traffic quality and sales data; apply this method to the specified inputs and verify the deliverable"
---

# MK-157｜Partner Renewal Assessment

For a regular chat, upload `packs/mk-157.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **An assessment based on traffic quality and sales data**

Keep review excerpts faithful; a recommendation, collaboration plan, or reuse arrangement does not mean the other party has been contacted

## Required Inputs


Available raw records: collaboration fees and terms, usage rights, comparable source/order records, refunds, and first-buyer history

## Method Steps

1. Read the contract objective, deliverables and usage rights, total actual cost, linked UTMs/orders, and observation horizon. Separate acquisition, reach, and reusable-asset objectives
2. For sales, compare mature valid new buyers and contribution after product, fulfillment, and collaboration costs. For reach, use the specified audience and verifiable reach objective. For assets, use delivered quality, license term, and a confirmed usage plan; these outcomes do not substitute for one another
3. Meeting the objective with affordable renewal terms and rights covering intended use supports renewal within the original scope. Success confined to one asset or audience supports a narrower proposal. Unfulfilled deliverables or rights without a repair path support nonrenewal or replacement
4. If removing the largest of a few orders reverses contribution, retain a limited test rather than a full long contract. Clicks or follower counts alone call for linked outcomes or rights documents, not invented revenue
5. Recalculate scope after refunds, a new quote, rights expiry, or objective changes. Attributed orders are observed outcomes, not all incremental sales without a comparable control

## Calculation and Interpretation

Sales-collaboration net contribution = linked valid-order net revenue − product/variable fulfillment costs − collaboration and advertising costs not already included. Asset value uses verifiable replacement-production cost and confirmed uses rather than fabricated future sales

Check example (hypothetical): order contribution of 30,000 and collaboration/advertising cost of 20,000 meet the break-even objective. A renewal quote of 40,000 with unchanged supported outcomes withdraws the full-scope renewal recommendation in favor of narrower terms or nonrenewal

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original objective, deliverables, and observation window | Use the supplied source, calculation, or explicit unknown |
| 2 | Actual collaboration and ad costs and accounting basis | Use the supplied source, calculation, or explicit unknown |
| 3 | Traceable sources, valid new customers, refunds, and results | Use the supplied source, calculation, or explicit unknown |
| 4 | Net revenue, variable costs, and net contribution | Use the supplied source, calculation, or explicit unknown |
| 5 | Delivered assets, rights, and confirmed uses | Use the supplied source, calculation, or explicit unknown |
| 6 | Renewal quote and changed terms | Use the supplied source, calculation, or explicit unknown |
| 7 | Renew, reduce-scope, or decline candidate and rationale | Use the supplied source, calculation, or explicit unknown |
| 8 | Sensitivity checks such as removing the largest order | Use the supplied source, calculation, or explicit unknown |
| 9 | Missing evidence and recalculation triggers | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: 營業額提升主要關鍵（三）從數據來提升 ROI 的策略

Source location: KOL/KOC

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1lwpCxF1cMgaK7Gnvngw8NzytDLYD8MK-p91g8dwSytU/edit

English translation of source excerpt retained in the master table:

> III. KOL/KOC exposure plan