Mk 153

---
name: mk-153
description: "Turn Customer Service Q&A into Creative. Use when you need ad drafts built from real questions and answers; apply this method to the specified inputs and verify the deliverable"
---

# MK-153｜Turn Customer Service Q&A into Creative

For a regular chat, upload `packs/mk-153.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Ad drafts built from real questions and answers**

Keep review excerpts faithful; a recommendation, collaboration plan, or reuse arrangement does not mean the other party has been contacted

## Required Inputs

Actual customer-service questions and answers with sources and dates; verified product or service facts; privacy and quotation permissions; ad objective, intended audience, and destination page

## Method Steps

1. Use the questions most often received by customer service to identify concerns that may block cart adders or browsers from buying
2. Turn genuine Q&A into ad creative that directly answers the reasons consumers hesitate
3. Customer service content provides clues, not proof that every nonbuyer abandoned for the same reason; combine it with events and creative tests
4. Verify that each answer still matches the product, remove identifying information not cleared for use, and deliver usable body copy, headline, CTA, and destination while preserving the original answer’s conditions and limits

## Calculation and Interpretation

Use only authentic reviews and third-party content with usage rights; do not fabricate reviews, endorsements, or engagement

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original customer question and source | Use the supplied source, calculation, or explicit unknown |
| 2 | Verified answer and product facts | Use the supplied source, calculation, or explicit unknown |
| 3 | Concern hypothesis and applicable audience | Use the supplied source, calculation, or explicit unknown |
| 4 | Privacy and quotation permission handling | Use the supplied source, calculation, or explicit unknown |
| 5 | Ad body copy | Use the supplied source, calculation, or explicit unknown |
| 6 | Headline | Use the supplied source, calculation, or explicit unknown |
| 7 | CTA and destination page | Use the supplied source, calculation, or explicit unknown |
| 8 | Conditions, limits, and missing information | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-153-A1 | Customer service confirmed next-day dispatch only for an in-stock size**

Expected: Retain the size, stock, and dispatch conditions; do not promise next-day delivery for every product

## Method Sources

Original file: Meta廣告學程 102 為什麼這些人不買

Source location: Customer service

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit

English translation of source excerpt retained in the master table:

> Use customer service content directly in ads