Mk 151

---
name: mk-151
description: "Check the sources, usage permissions, and sensitive information in review creative. Use for questions about turning public reviews into B2C/Meta ad images or whether removing a name replaces consent. For method questions, first explain the difference between usage rights and anonymous presentation; for individual cases, verify the original review and existing permission"
---

# MK-151｜Review Creative Permission Check

For a regular chat, upload `packs/mk-151.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **A list of sources, usage permissions, and sensitive information**

Keep review excerpts faithful; a recommendation, collaboration plan, or reuse arrangement does not mean the other party has been contacted

## Required Inputs

For a method question, explain usage rights and anonymous presentation directly. For a specific case, obtain the original review and source, intended channel/format, existing permission, and any names, avatars, accounts, or other personal information intended for display

## Method Steps

1. Before using blogger/KOL/KOC Page content, confirm that the brand has usage rights or has obtained the relevant permission
2. When using reviews or comments on the brand's own sales page, Page, or business profile, also retain the original source and follow existing usage permissions
3. Check permission separately from anonymous presentation: public visibility does not establish permission to reuse content in advertising, and removing a name does not supply missing usage rights. Check whether existing permission covers the intended channel, format, period, and editing
4. List names, avatars, account identifiers, identifying details, and sensitive content such as health information. Compare each with the permitted disclosure scope and mark retain, mask, remove, or confirm, with its basis. Record any remaining identifiability after partial masking
5. Mark content usable when permission and presentation scope both match. For unsupported portions, list the specific points to confirm with the rights holder and complete the review table

## Calculation and Interpretation

Use only authentic reviews and third-party content with usage rights; do not fabricate reviews, endorsements, or engagement

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Subject / location | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Conditions for use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Actual evidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Check status | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Personal/sensitive information and treatment | List each item, disclosure scope, retain/mask/remove decision, and evidence still needed |
| 6 | Next task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-151-C05｜Permission already covers the intended advertising use**

Expected: check channel, period, editing, and disclosure scope; mark matching portions usable

**MK-151-C06｜A public review has its name removed but no reuse permission basis**

Expected: record anonymization separately from missing usage rights; do not treat removing a name as obtaining permission

## Method Sources

Original file: Meta廣告學程 102 為什麼這些人不買

Source location: Testimonials

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1VZM1BFp_CiefpdHFrSRKIDim5oOKHh52w6D5RUXi-Nc/edit

English translation of source excerpt retained in the master table:

> Creative B1: People who viewed but did not add to cart may simply not have bought (use limited-time/limited-quantity copy) or may distrust the brand (use third-party testimonial/review copy)