Mk 147

---
name: mk-147
description: "Ad Creative Brief. Use when you need specifications and evidence requirements for design or filming; apply this method to the specified inputs and verify the deliverable"
---

# MK-147｜Ad Creative Brief

For a regular chat, upload `packs/mk-147.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Specifications and evidence requirements for design or filming**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Provide: Confirmed Persona, three USPs, three-line copy and product evidence; include FABE when supplied. Identify missing original material before completing dependent work

## Method Steps

1. Include at least the Persona, three USPs, value proposition, three-line messaging directions to test, and placement dimensions in the brief
2. Prepare dimensions separately for feeds and Reels/Stories, and identify the messaging direction each asset tests
3. Attach FABE when long-form copy is needed; if evidence assets are insufficient, list the missing items explicitly rather than generating fake testimonials

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Persona/need | Use the supplied source, calculation, or explicit unknown |
| 2 | Three USPs/evidence | Use the supplied source, calculation, or explicit unknown |
| 3 | Value proposition/three-line direction | Use the supplied source, calculation, or explicit unknown |
| 4 | Placement/verified dimensions | Use the supplied source, calculation, or explicit unknown |
| 5 | Visual or shooting requirements | Use the supplied source, calculation, or explicit unknown |
| 6 | Actual copy | Use the supplied source, calculation, or explicit unknown |
| 7 | Proof assets | Use the supplied source, calculation, or explicit unknown |
| 8 | Production gaps/constraints | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-147-A1 | Persona, USPs and copy supplied; dimensions absent**

Expected: Deliver visual/proof brief and a dimension gap, not invented specs

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear