Mk 146

---
name: mk-146
description: "Call-to-Action Clarity Check. Use when you need clarity of the action, audience, and purpose; apply this method to the specified inputs and verify the deliverable"
---

# MK-146｜Call-to-Action Clarity Check

For a regular chat, upload `packs/mk-146.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Clarity of the action, audience, and purpose**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

CTA wording/location, intended action/campaign goal, destination or flow content, real eligibility/offer conditions

## Method Steps

1. There is no single best CTA; test additional options according to the current objective
2. The CTA must match the destination and campaign objective, such as the website, messaging, or another specified action
3. Do not add a CTA scoring formula absent from the course; focus on clarity and an executable action

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Subject / location | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Conditions for use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Actual evidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Check status | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Differences / possible causes | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Next task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-146-C05｜Data meets existing conditions**

Expected: report usable or keep as is; do not invent a need for changes

**MK-146-C06｜The tool returns an error**

Expected: report data not obtained; do not classify the tool error as a business anomaly

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear