Mk 145

---
name: mk-145
description: "Vertical Creative Adaptation. Use when you need drafts reorganized for vertical viewing; apply this method to the specified inputs and verify the deliverable"
---

# MK-145｜Vertical Creative Adaptation

For a regular chat, upload `packs/mk-145.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Drafts reorganized for vertical viewing**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Source asset/readable layout, core Persona value proposition/USP, vertical-viewing context and confirmed specifications

## Method Steps

1. Use vertical creative for Instagram/Facebook Reels and Stories
2. Preserve the core Persona value proposition and USP, and rearrange the layout rather than merely auto-cropping
3. The course explicitly rejects one size for every placement; create a separate square version when feed placement is needed

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Source asset and core message | Use the supplied source, calculation, or explicit unknown |
| 2 | Target Stories or Reels placement | Use the supplied source, calculation, or explicit unknown |
| 3 | Vertical recomposition, crop, and visual sequence | Use the supplied source, calculation, or explicit unknown |
| 4 | Caption, audio, and CTA placement | Use the supplied source, calculation, or explicit unknown |
| 5 | Dimensions, format, and current specification source | Use the supplied source, calculation, or explicit unknown |
| 6 | Obstruction and key content visibility | Use the supplied source, calculation, or explicit unknown |
| 7 | Assets requiring reshoots or rebuilding | Use the supplied source, calculation, or explicit unknown |
| 8 | Preview and adjustment results by placement | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: Placements

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Set optimization goals, budgets, ad audiences, and placements