Mk 144

---
name: mk-144
description: "Feed Creative Adaptation. Use when you need image and copy drafts suited to the reading context; apply this method to the specified inputs and verify the deliverable"
---

# MK-144｜Feed Creative Adaptation

For a regular chat, upload `packs/mk-144.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Image and copy drafts suited to the reading context**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Source asset/readable layout, core Persona value proposition/USP, feed-placement context and confirmed specifications

## Method Steps

1. Follow the course by using a square version for Facebook feed creative
2. Retain the core value proposition and USP when adapting the same creative; cropping must not change the message
3. Do not assume a square asset is the best Stories/Reels version; prepare dimensions separately for different placements

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Source asset and core message | Use the supplied source, calculation, or explicit unknown |
| 2 | Feed reading context | Use the supplied source, calculation, or explicit unknown |
| 3 | Image, headline, and body placement | Use the supplied source, calculation, or explicit unknown |
| 4 | Crop and text hierarchy | Use the supplied source, calculation, or explicit unknown |
| 5 | Dimensions, format, and current specification source | Use the supplied source, calculation, or explicit unknown |
| 6 | Retained USP, evidence, and CTA | Use the supplied source, calculation, or explicit unknown |
| 7 | Missing production assets and adjustments | Use the supplied source, calculation, or explicit unknown |
| 8 | Actual placement preview results | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: Placements

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Set optimization goals, budgets, ad audiences, and placements