Mk 143

---
name: mk-143
description: "Ad Primary Text and Destination Alignment. Use when you need consistency between ad promises and destination pages; apply this method to the specified inputs and verify the deliverable"
---

# MK-143｜Ad Primary Text and Destination Alignment

For a regular chat, upload `packs/mk-143.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Consistency between ad promises and destination pages**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Actual primary text, headline and creative, intended action, destination content/URL, product/offer facts

## Method Steps

1. Use three-line primary text, adding long-form FABE when necessary; use the Persona's value proposition for the headline
2. Usually direct traffic to the website using a link with tracking parameters; use another destination only when that is the actual objective
3. Keep the copy's promise, creative, and destination page consistent; the page must deliver on the ad's message

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Source subject | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Target subject | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Task to address | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Evidence of fit | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Applicable conditions | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Unmapped items / conflicts | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Next step | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-143-C05｜One subject has two different uses**

Expected: list uses and conditions separately rather than force a single match

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear