Mk 142

---
name: mk-142
description: "Adapt One Selling Point Across Audiences. Use when you need facts preserved while situations and benefits are adapted; apply this method to the specified inputs and verify the deliverable"
---

# MK-142｜Adapt One Selling Point Across Audiences

For a regular chat, upload `packs/mk-142.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Facts preserved while situations and benefits are adapted**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Original USP/evidence, existing draft or value proposition, each audience’s known context/problems and product facts

## Method Steps

1. Rewrite the same USP into different value propositions and situations for different Personas
2. Keep product facts unchanged; change only the Persona's language, concerns, and Benefit
3. Test Persona versions separately; do not mix every Persona's labels and messaging into one ad set

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Version | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Communication task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Core angle | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Body / headline | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Facts and evidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | CTA | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Differences from other versions | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear